By Kyle Stevenson, Pure Hockey Marketing
Its that time of year again! Stick release time! It really should be a national holiday. On August 23rd Easton is releasing the new Velocity series of sticks. In a major break from industry conformity, this line will have two flagship sticks, the V9 and V9E. The V9 will feature a traditional square taper on the shaft, while the V9E will continue the Stealth lineage with an elliptical taper, hence the “E” in the name.
A lot of innovative thinking went into this stick line, like with many of Easton’s newest products. Easton sat down and examined the mechanics of effective shooting styles. After looking at some of the best shooters to ever play, they designed a stick built to shoot as effectively as possible.
When they released the Mako II, Easton introduced the idea of Dual Lie blades, originally featuring it on the E28 curve. They have expanded that technology to the E3 and E36 patterns as well. It is designed to in effect create two blades with distinct purposes. The heel of the blade sits flat when the stick is away from the body to catch and make passes, as well as handling the puck. The toe is flat against the ice when the stick is pulled close in a shooting motion.
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