Stanley Cup Finals Hockey Equipment Infographic

By Kyle Stevenson, Pure Hockey Marketing

So once again we decided to take some playoff data and put our own little Pure Hockey gear spin on it. This time we took the two Stanley Cup Finals combatants and compiled their points through these playoffs, with a twist. We have broken it down and looked at points scores by each brand, in 3 different gear categories, sticks, gloves and skates for each team. In a very impressive 6-for-6 sweep, Bauer took home the title, accounting for the most points on both the Bruins and Blackhawks in all three categories.

Sticks: Not surprisingly considering their high number of players using their sticks, Bauer took home the most points on both teams. Coming in second was Reebok on the Bruins and CCM on the Hawks.

Gloves: Again Bauer came away with the win in both locker rooms, running away with the win on the Bruins, more than tripling the points produced by players wearing 2nd place Reebok. For the Hawks on the other hand, Bauer won, but by a much smaller margin, only putting up 13 more points than Reebok who again came in 2nd place, and Warrior in a close 3rd place at 24 points produced.

Skates: In an absolute landslide, Bauer skate users put home 120 points for the Bruins or about 86% of all their team’s points. CCM and Reebok came in 2nd and 3rd respectively. The Blackhawks saw Bauer users score the lion’s share of points as well, showing up on the score sheet 114 times. CCM coming in 2nd at 43 points and Reebok in 3rd with 10 points.

Check out the results below or download the bigger version right here.

Eastern Conference Finals – The Pure Hockey Equipment Breakdown

By Jeff Copetas, VP of Marketing & E-Commerce

Sooooooo……….The NHL playoffs march on. It’s the most wonderful time of the year, isn’t it? The NHL Eastern Conference Finals are in full swing and the previews & recaps of the games are easy to find and numerous. You certainly don’t need us here at Pure Hockey giving you our thoughts on the actual games. But we started thinking about different ways to look at the matchup and it become obvious to us very quickly that a full equipment breakdown was needed between the two remaining teams in the east. And so it shall be done!

We took a look at some major categories, gloves, sticks, skates and helmets and goalie gear to see what all the players are wearing. To the surprise of absolutely nobody, the folks at Bauer Hockey pretty much dominate the landscape, with 47% of the total gear worn by both teams being Bauer gear. CCM/Reebok comes second with 25%, followed closely by Easton with 20%. All other vendors were under 10%.

Sticks: Easton Hockey fared relatively well in sticks. Again, not much of a surprise there, given that’s really Easton’s core competence and their longstanding reputation as a manufacturer of excellent performing sticks (and good looking ones, to boot). 56% of the Penguins players use Easton sticks, but in another big surprise, only 8% of Boston players brandish an Easton twig. That’s a pretty big delta there. Many of the Pens & Bruins are still using RS sticks, though it seems more Pens are using the Mako 2’s.  Again, Bauer led the way for Boston player sticks with 48% of the tally for the Bruins, a solid mix between Total One NXG’s and APX sticks (and the upcoming APX2 sticks as well). Whoever the pro rep is for the Bruins is doing a helluva job! CCM has made massive inroads with their RBZ stick this season – it’s a really impressive stick and we are seeing that thing everywhere in the NHL – but not on Boston or Pittsburgh. Both teams had just 4% of their players using the RBZ. However, Reebok accounts for 12% of the Penguins and 24% of the Bruins players for sticks, so when you add up Reebok & CCM (same company), you have a very respectable 28% on Boston and 16% on the Penguins.

Gloves: In the glove category, we were pretty surprised to see Easton leading the way on the Penguins team, with 44%, more than double Bauer and Reebok/CCM presence, each at 20%. Warrior also has a nice showing in the Steel City with 16% of the Penguins donning Warrior mitts. For the Bruins, Bauer once again dominates, as 56% of the Bruins wear Bauer gloves. Reebok comes second with 24% and Warrior is at 8%. Again, a large difference with Easton on the Bruins vs. the Penguins – just 4% of Bruins players are wearing Easton gloves vs. 56% of the Pens.

Skates: With every passing year, CCM’s skate quality is dramatically improving. There was a time in the 1980’s when CCM was the Google of skates. It was more or less THE option. That has changed. Bauer’s R&D over the last 10-15 years has really been impressive. They still OWN the skate category in this matchup, as a whopping 88% of the Bruins and 64% of the Penguins wear Bauer skates, with a lot of players wearing APX2’s and some wearing TotalOne NXG’s. We don’t see many players in the Nexus 1000’s yet, but that line is still pretty new for Bauer. We are guessing that five years ago, you wouldn’t have seen Reebok/CCM generating 12% of Bruins skates and 20% of Penguins skates, so congrats to them. If the RBZ skates are as good as our early testing indicates, those numbers are heading nowhere but up. They are very very good skates. Another surprising number – 12% of Penguins players are in Graf skates. Not a dig on Graf, as we think those are about as impressive a skate as you’ll find, just a little surprising that it is so high. We’ll see what happens with Easton’s MLX technology and the Mako skates, which we like quite a bit – but they have a long way to go still – just 4% of Pens players and no Bruins players wear Eastons.

Helmets: For lids, this seems like a more even playing field. Bauer still comes in very respectable, but the various manufacturers come in much stronger here. On the Bruins, it should come as no surprise that Bauer once again plays the heavy here with 48% of the helmets on the Bruins team. CCM/Reebok is right there, though, with 44% of the share on the B’s. Warrior and Easton each represent 4%. Much like sticks, Easton comes out the winner on the Pens team as 36% of the flightless birds use an Easton lid. Bauer and Reebok/CCM are tied at 32%. So it’s a more even spread for helmets. Not very surprising, given Reebok/CCM’s good strength in protective gear.

Goalies: This is always an interesting set of data. For the Penguins, Reebok/CCM dominates with a 75% share. Fluery, of course, is a longtime Reebok athlete so this is no shock to anyone. Bauer represents the other 25%. For Boston, it’s a much more varied spread with Vaughn coming out on top at 33%, followed by Reebok at 25%. This is the one category where Bauer does not dominate on the Bruins – 17% of the goalie gear has Bauer’s marks on it.

How we compiled this: We grabbed the rosters from each team’s respective websites and then we went hunting for recent pictures. Most of the images we compiled this data from are pictures from the last week or so. If it was a player who hasn’t seen playoff action, we grabbed a picture from their last NHL game or AHL game if they haven’t seen any NHL action yet (reserve callups, for example). It was a good excercise and very interesting!

You can download the full size graphic right here and see it in a much larger, clearer size. Study it and share it all you want! We’d love to hear your thoughts. What surprised you? What didn’t? What SHOULD players be wearing?


Interview with David Warsofsky of the Providence Bruins

David Warsofsky

Today we spend a few minutes with Providence Bruins defenseman David Warsofsky. The Marshfield, MA native played his school hockey in Massachusetts, college hockey at BU and is now in the Boston Bruins system. We talk with David about the thrill of playing all of his organized hockey in his home state and a bunch of other stuff that we think you’ll find pretty interesting. Off we go…..

1. You’re a guy who played prep school in Massachusetts, college at BU and are now in the Bruins system – all Massachusetts! Do you ever wake up and feel lucky, man!? Before coming into the Bruins system, you were a part of the Blues organization. Did it ever enter your mind that you’d be where you are now? What crossed your mind when you got the call that you were coming into the organization you grew up rooting for?
Everyday I wake up and feel very lucky to be in the situation that I’m in today. I get to play the sport I love as my profession – and I get to do it all in front of my family and friends! I had only ever dreamt about playing for the Bruins organization. When I first got drafted by the Blues I thought I would play my whole career there. When I first got the call that I was coming back to Boston, I was just in shock. It took a little while for it to set in that I was actually part of the Bruins organization. It was a call that every kid playing hockey in this area dreams about every day and I will remember it my whole life.

2. As a gear shop, we have to talk some gear. The pro players we talk to run the gamut from not being interested at all in their gear all the way up to being completely obsessed. How picky are you about it? Are you the type to let stuff literally fall apart before replacing it or are you really into the newest, the gear technology, etc?
I would say I’m somewhere in the middle of being very picky and then not really caring. I think it all depends on what type of gear we’re talking about. I like to have new gloves, skates and sticks, obviously. But things like my elbow pads, shoulder pads and shin pads are usually pretty worn down. I do enjoy when the new gear comes out, the technology and to test it all out.

3. With that said, is there one piece of equipment you’re most picky about? 
I think every hockey player is very picky about their skates and sticks. I need to have my particular curve and flex, but after that I can get used to pretty much any type of stick. After that I would say I’m most picky about my gloves. I have to be able to feel the stick and be comfortable with the gloves.

4. You mentioned you used to shop at the Pure Hockey store in Braintree when you were younger. In your memory, was it just a means to get gear for you or did you look at it the way tech-geeks look at going to the Apple store?! (we won’t be offended, promise). Would you ever just go there to look at all the stuff?
I would go to Pure Hockey to get all my equiptment needs, everything from base layer to skates and sticks and when I was there I would check out all the new gear that was coming out. I have three older brothers who all played, so if I didn’t need anything I would always go with them to look around and pick things out for them. As I got older and started to understand the difference between the equiptment better, I think I looked at it in more of tech type of way.

5. What was the last thing you laughed really hard at?  
I have two little nephews and they both love hockey. So whenever I go over their house to babysit they always want to play mini hockey. Well, the youngest one got his stick up a little too high and ended up giving me a black eye. Not so funny at the time, but after it happened I couldn’t help but laugh!

6. Is there one particular goal you’ve scored (or prevented) that is your most memorable?
I would say my most memorable goal was at Fenway Park, where I got to play in the outdoor game against Boston College. I had just gotten back from the World Junior Championships and went straight to Fenway for the game! I scored the first goal in the game and we also ended up winning, so that was a pretty special goal for me.

7. Who is the toughest player you know? I don’t mean fighting, I mean what teammate or player you know is THE guy who would get hit by a truck in the afternoon and be in the lineup that night?
I would have to say Bobby Robbins.  He is – hands down – one of the toughest guys I have ever played with. He will fight anybody or do anything to help the team win. I have seen him stick up for teammates numerous times. It takes a certain type of guy to do that. ?

8. Having come out of BU, you’re probably somewhat used to the AHL level schedule where most games are played on weekends. Do you ever find yourself ever-so-slightly rusty when the puck drops on a Friday night (after 4-5 days of no game) and conversely, are you feeling a little gassed in the 3rd period on Sundays?
When I first turned pro it was definitely an adjustment but I think over the months I have gotten more used to it. The most important thing is to stay focused during the week and make sure you are always working hard in practice. The staff down here in Providence does a good job keeping us in game shape over the course of the week. I think Sundays are the toughest games to play in – it’s usually the third game in three nights and its important to stay mentally focused for those games.

Big thanks and continued good luck to David this season!