Pure Hockey Customer Service

Customer service – the magic elixir. Without it, you’re nothing. Most often retailers, online and offline, only hear the bad experiences, since people rarely shout out with glee in public about a positive experience. And that’s fine – you should always have a good experience and not need to feel shocked when you do. But of course, we still love getting the nice feedback, like a cat needs stroking. Luckily for us, we also don’t hear much negative feedback at all, so that makes us happy. All that said, here’s some text from an email sent to us this morning from a recent visitor to our Berlin, MA store. We love the effort here, not just for hockey related stuff, but also helping outside of hockey! Check it out:

I shop at Pure Hockey all the time and I felt the need to express my gratitude to your Berlin, MA store for going above + beyond with customer service.

I recently visited your Berlin, MA location to look into a new helmet for my son Scott. The gentleman that helped me fitted the helmet perfect for him + tried on multiple face masks until he got the right fit…Then I cashed out + that gentleman was so nice and personable too. Everyone there was helpful that day. When I left the store my car would not start!!!

Scott had a tournament game at New England Sports Center and needed to be there in 15 minutes. Everyone in the Berlin store looked for jumper cables but no one had any, so I called AAA and they told me it would be 45-60mins. One of your guys offered to take his break + drive my son over there so he wouldn’t miss his game and another one of your employees found a mom that was heading back over to NES to give him a ride. So Scott made his game with his new perfectly fit helmet and all worked out well. I just want you to know how much I truly appreciated everyones help that day.

It’s nice to know people still care + are willing to lend a helping hand, and that’s what I call way above and beyond

in customer service. Thank You Pure Hockey Staff in Berlin, MA!


Renee Shorrock

A Proud hockey mom in Dartmouth, Ma

Your feedback is so important to us – positive or negative. Please never hesitate to reach out to us if you need to, either via our Customer Service hotline at 877-8SKATES (875.2837) or by emailing us at customerservice@purehockey.com. We’re always listening and happy to help!

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