Hockey Stick Warranties

Often time, there is much confusion around the issue of stick warranties. Hey, it totally sucks when you buy a $200 composite stick and the thing breaks on your third damn shift! We get it. We sympathize. No really, we do. Most of the guys and gals who work in our stores are hockey players, too. So what’s a person to do when this happens? First, say a bad word. Get creative.

The next step, after you’ve calmed down, is where we hear a lot of frustration.

The hockey equipment industry is a very interesting place to hang your hat every day. There is a lot controlled by the vendors (i.e., Reebok, Bauer, CCM, etc) and sticks are one of those things. We’ll discuss some of the other stuff in a later blog post, but for now let’s keep things focused on sticks. When you buy a composite stick, it has two identical stickers on it. One of those stickers is easily removed – our cashiers remove that sticker from the stick and stick it right onto your receipt. So keep that receipt! If your stick breaks, that receipt is gold! OK, it’s not gold – but it’s essential for your mental well-being.

Now, if the stick breaks within 30 days of purchase, you will  need to call the customer service number for the applicable vendor (phone numbers are provided here) and it is your responsibility to ship it back to the vendor for refund or replacement. Just to be clear – we at Pure Hockey do not set the guidelines for this – those are guidelines handed down by vendors. You may now be asking what happens if your stick breaks on the 31st day? Well, to be honest there isn’t much you can do there. The vendor policy is 30 days and there isn’t anything we can do with a 30+ day old stick. Again, it’s frustrating. Luckily, the sticks these days are quality sticks and are not breaking like wood sticks did, so your odds are very very good with your composite. We see very very little 30+ day stick returns, so that’s encouraging and tells us the quality is there.

We are, of course, always open to hearing any new, constructive ideas  from our customers about how to handle such things, but we’ve actually found this to be a pretty decent set of policies. Thoughts?

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