No branding, no marketing, no bias. We take completely blacked-out hockey sticks, no colors; no logos, and we put real players to the test. You tell us what you prefer, you shoot with all the sticks, you tell us what you liked the best. Then we reveal what you picked. The results might surprise you…


Pure Hockey Stick Challenge Scoreboard

November 17, 2014 0

We’ve reached 15 videos in our very popular Stick Challenge video series, so we figured it was time to compile a little update and show you what players have been picking. Participants have included players […]


The Pure Hockey Stick Challenge

October 15, 2013 8

More than anything, we are hockey players too. If you’ve ever shopped in one of our stores or on our website, we know it can be pretty overwhelming to see the myriad options for hockey […]