If The NHL Season Ended Today…

2014 Stanley Cup Predictions

Just like any hockey fan, when we at Pure Hockey realize that March is winding down and April is right around the corner, there is only one thing on our mind. Not college basketball and March Madness. Playoff hockey. Another thing hockey fans like? Being right. So, once we have a general idea of how the playoff picture is going to look, ideas start brewing of how it could all shake out. That brings us here. All teams have under a dozen games to go. Of course we could probably wait another week or two, but what’s the fun in that? So here it is. If the season ended today, how would a March Madness-style, one-loss elimination tournament go?

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Easton Mako M4 Pure Limited Production Stick

Mako M4 Pure Custom Limited Stick

 Now Shipping: Senior ($139.99) Intermediate ($139.99) Junior ($109.99)

Creating The Ideal Composite Stick

Every day it seems to be getting more difficult to find the perfect composite stick. With so many colors, patterns, features and new technologies to choose from, the process can get confusing quickly. Some questions we found customers asking us were “How do I know what features are important to me?” and “Which stick is going to help me improve my game?” as well as “What am I really getting in exchange for putting down all this cash?”.

Concept

We reviewed these questions as a team, and one day this past summer we sat down and attempted to cut through the bologna by creating a stick that had apparent and obvious answers to those questions. We determined that there were three crucial components which contribute to a quality composite hockey stick; weight, durability and puck control/feel. Now that we had these crucial components down, it was time to design something that satisfied each appropriately.

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Bauer APX 2 Composite Stick Preview

Bauer APX 2 Coming to Pure Hockey

The much-anticipated Bauer APX2 is almost here! Slated for a September 13th launch date. Some big improvements have been made in terms of weight, durability and feel.

The Vapor continues to be Bauer’s versatile stick line, with the Intelli-sense technology dual flex zones. Depending on your hand positioning, the stick will flex differently. On a wrist or snap shot, when your bottom hand is higher on the shaft, the stick flexes at a low flex point for a quick release and more accuracy. When you take a slapshot with you hand lower on the shaft, the stick flexes at a higher point for more energy loading and a more powerful Bauer APX 2 Flex Techshot.

The biggest improvements have come in the blade. The new Aero-Sense Core is not only more durable, but provides significant increases in feel. The blade core is the Aero-Foam 3 with an energy absorption quality. It is lighter and less brittle than previous iterations giving it better feel and durability.

The new blade core is more pliable than in the past, which allows the blade to give more catching hard passes or taking impacts and making it less susceptible to cracking internally. Think of it like the glass on a cell phone screen, it has some give to it, so as to not crack too easily on small impacts.

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Easton Velocity Series Stick Preview

By Kyle Stevenson, Pure Hockey Marketing

Its that time of year again! Stick release time! It really should be a national holiday. On August 23rd Easton is releasing the new Velocity series of sticks. In a major break from industry conformity, this line will have two flagship sticks, the V9 and V9E. The V9 will feature a traditional square taper on the shaft, while the V9E will continue the Stealth lineage with an elliptical taper, hence the “E” in the name.

Easton V9 Stick BladeA lot of innovative thinking went into this stick line, like with many of Easton’s newest products. Easton sat down and examined the mechanics of effective shooting styles. After looking at some of the best shooters to ever play, they designed a stick built to shoot as effectively as possible.

When they released the Mako II, Easton introduced the idea of Dual Lie blades, originally featuring it on the E28 curve. They have expanded that technology to the E3 and E36 patterns as well. It is designed to in effect create two blades with distinct purposes. The heel of the blade sits flat when the stick is away from the body to catch and make passes, as well as handling the puck. The toe is flat against the ice when the stick is pulled close in a shooting motion.

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