Team Canada Olympic Hockey Gear Breakdown

Canadian olympic gear infographic

Our exploration into what brand Olympic hockey players are wearing continues! Today we are taking a look at the full roster from our friends to the north. Team Canada.

Oh, Canada

Overall, Bauer once again leads the way on Team Canada, with 47.7% of the gear being worn in Sochi, over 2.5 times more than second place Easton who came in at 18.2% of the total gear worn. In hockey skates, Bauer led the way with a dominant 72.7% share, followed by Reebok at a distant 18.2% and CCM, worn by 9.1% of players.  Sticks are a lot closer but Bauer still takes the gold here at 36.4%. Easton is right there, though, at 31.8%, while Reebok and Warrior come in at 18.2% and 13.6% respectively.

Jumping to gloves, once again there is a more even spread, but Bauer leads again at 31.8%. There is, however, six brands of gloves represented here, the most of any category. In 2nd was Easton, followed by Reebok, Warrior and CCM in that order. Winnwell came in last, with one pair, the gloves Rick Nash will be wearing during the games. Finally in helmets, Bauer came in with 50% of the total, followed by CCM at 22.7%, Easton at 18.2% and Reebok at 9.1%.

Goal-line to Goal-line Gear

Looking to positional breakdowns, among forwards Bauer again takes the majority, garnering 53.5% of players. In second place came Reebok at 21.4% followed up by CCM 12.5%; Easton 8.9%; Warrior and Winnwell both tying with 1.8%.  On defense, the battle was a lot closer, but surprise – Bauer still won with 37.5%. Easton almost caught them, equipping 34.4% of Canada’s hockey backline. Warrior will be providing 15.6% of their gear while Reebok and CCM both finish with 6.3% of players.

In net, goal gear was split into Pads, glove, blocker, sticks and skates and then totaled up per brand. Reebok absolutely dominates, at 60% of the 3 Canadian goalies gear. CCM came in with 33.3% of gear, while Graf finished with 6.7%. We will have many more of these gear breakdowns leading up to the games so keep checking back and click here to download the full size version of Team Canada Olympic Hockey Gear Breakdown!!

USA Olympic Hockey Team Gear Breakdown

USA Olympic gear infographic

So it’s almost Olympic hockey time and we are preparing to watch one of the best tournaments in the game of hockey.

We decided to take a look at the games the only way we know how – through the lens of gear. We researched all the big name Olympic hockey rosters, including the USA, Canada, Russia, Sweden, Finland, Czech Republic and Slovakia, breaking it down by what brand each player wears. We looked at the four main categories for players – skates, sticks, gloves and helmets.


Our first installment focuses on the USA olympic hockey team. Bauer leads the way in all categories except for goalies, carrying 58% of the total gear worn.  This isn’t too surprising with the recent release of the APX2 skates and stick, with the Vapor line perennially being among the most popular around the sport.

In skates, Bauer is the choice for an impressive 80% of American Olympians, while four other competitors are tied for second with only 5% each.

In sticks, Bauer tied with Easton with 8 players out of a possible 22 using their products, each doubling Warrior, the next closest brand.

In gloves, Bauer again takes a hefty lead with 54% of players wearing their mitts. Between the new Nexus, the TotalOne NXG and the Vapor models – APX and some early APX2’s, Bauer gloves are hugely popular. Warrior and Easton put up respectable numbers in gloves with 22% and 14%, respectively.

Helmets are another area where Bauer has created a stronghold, with 59% of the Americans wearing their lids. Easton was second with 18% of players. We were a little surprised that CCM came in so low among the Americans.

Gear by Position

We also decided to split it up by position. For forwards, Bauer again led the charge with 47% of all forwards gear, followed by Easton and Warrior at 18% each. Reebok, CCM, Sher-Wood, Graf and VH Footwear all finished with fewer than 5%. Among defenseman however, it was much less spread out. Bauer will be equipping 75% of the USA backend, followed by Easton at 19%, while CCM and Warrior tied with 3%.

Between the pipes, its all about Vaughn, with all three of the US goalies wearing their pads and helping Vaughn with 53% of the total gear in net. Bauer and Warrior were up next tied with 13% while Reebok, CCM, and VH Footwear with 7% each.

Keep an eye out for some more teams coming in the next couple weeks and click here to download this in full size format! 

Free Agent Hockey Gear Tracker

As the season quickly approaches, we wanted to take a look back at the summer of free agent moves from the best side we know, hockey gear!!!!

We sat down and took the top 20 free agents signed, ranked by annual cap hit of their new contract and took a look at their equipment. For each player, we took their cap it and divided it by four, then attributed that number to each of 4 categories (Hockey skates, sticks, gloves and helmets). This is all based on respective players gear from the 2012-2013 season and does not account for any players who may have changed some things up over the summer.

I.E. David Clarkson’s new contract in Toronto will have a annually cap hit of $5,250,000. We divided that by 4 and came up with $1,312,500 for each equipment category. We then assigned That amount, $1,312,500, to Tackla Gloves, Easton Sticks, Bauer Skates and Easton Helmets.

So after adding up all those numbers, we came up with the following…


Stanley Cup Finals Hockey Equipment Infographic

By Kyle Stevenson, Pure Hockey Marketing

So once again we decided to take some playoff data and put our own little Pure Hockey gear spin on it. This time we took the two Stanley Cup Finals combatants and compiled their points through these playoffs, with a twist. We have broken it down and looked at points scores by each brand, in 3 different gear categories, sticks, gloves and skates for each team. In a very impressive 6-for-6 sweep, Bauer took home the title, accounting for the most points on both the Bruins and Blackhawks in all three categories.

Sticks: Not surprisingly considering their high number of players using their sticks, Bauer took home the most points on both teams. Coming in second was Reebok on the Bruins and CCM on the Hawks.

Gloves: Again Bauer came away with the win in both locker rooms, running away with the win on the Bruins, more than tripling the points produced by players wearing 2nd place Reebok. For the Hawks on the other hand, Bauer won, but by a much smaller margin, only putting up 13 more points than Reebok who again came in 2nd place, and Warrior in a close 3rd place at 24 points produced.

Skates: In an absolute landslide, Bauer skate users put home 120 points for the Bruins or about 86% of all their team’s points. CCM and Reebok came in 2nd and 3rd respectively. The Blackhawks saw Bauer users score the lion’s share of points as well, showing up on the score sheet 114 times. CCM coming in 2nd at 43 points and Reebok in 3rd with 10 points.

Check out the results below or download the bigger version right here.