USA Olympic Hockey Team Gear Breakdown

USA Olympic gear infographic

So it’s almost Olympic hockey time and we are preparing to watch one of the best tournaments in the game of hockey.

We decided to take a look at the games the only way we know how – through the lens of gear. We researched all the big name Olympic hockey rosters, including the USA, Canada, Russia, Sweden, Finland, Czech Republic and Slovakia, breaking it down by what brand each player wears. We looked at the four main categories for players – skates, sticks, gloves and helmets.

USA, USA, USA

Our first installment focuses on the USA olympic hockey team. Bauer leads the way in all categories except for goalies, carrying 58% of the total gear worn.  This isn’t too surprising with the recent release of the APX2 skates and stick, with the Vapor line perennially being among the most popular around the sport.

In skates, Bauer is the choice for an impressive 80% of American Olympians, while four other competitors are tied for second with only 5% each.

In sticks, Bauer tied with Easton with 8 players out of a possible 22 using their products, each doubling Warrior, the next closest brand.

In gloves, Bauer again takes a hefty lead with 54% of players wearing their mitts. Between the new Nexus, the TotalOne NXG and the Vapor models – APX and some early APX2’s, Bauer gloves are hugely popular. Warrior and Easton put up respectable numbers in gloves with 22% and 14%, respectively.

Helmets are another area where Bauer has created a stronghold, with 59% of the Americans wearing their lids. Easton was second with 18% of players. We were a little surprised that CCM came in so low among the Americans.

Gear by Position

We also decided to split it up by position. For forwards, Bauer again led the charge with 47% of all forwards gear, followed by Easton and Warrior at 18% each. Reebok, CCM, Sher-Wood, Graf and VH Footwear all finished with fewer than 5%. Among defenseman however, it was much less spread out. Bauer will be equipping 75% of the USA backend, followed by Easton at 19%, while CCM and Warrior tied with 3%.

Between the pipes, its all about Vaughn, with all three of the US goalies wearing their pads and helping Vaughn with 53% of the total gear in net. Bauer and Warrior were up next tied with 13% while Reebok, CCM, and VH Footwear with 7% each.

Keep an eye out for some more teams coming in the next couple weeks and click here to download this in full size format! 


Free Agent Hockey Gear Tracker

As the season quickly approaches, we wanted to take a look back at the summer of free agent moves from the best side we know, hockey gear!!!!

We sat down and took the top 20 free agents signed, ranked by annual cap hit of their new contract and took a look at their equipment. For each player, we took their cap it and divided it by four, then attributed that number to each of 4 categories (Hockey skates, sticks, gloves and helmets). This is all based on respective players gear from the 2012-2013 season and does not account for any players who may have changed some things up over the summer.

I.E. David Clarkson’s new contract in Toronto will have a annually cap hit of $5,250,000. We divided that by 4 and came up with $1,312,500 for each equipment category. We then assigned That amount, $1,312,500, to Tackla Gloves, Easton Sticks, Bauer Skates and Easton Helmets.

So after adding up all those numbers, we came up with the following…

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Stanley Cup Finals Hockey Equipment Infographic

By Kyle Stevenson, Pure Hockey Marketing

So once again we decided to take some playoff data and put our own little Pure Hockey gear spin on it. This time we took the two Stanley Cup Finals combatants and compiled their points through these playoffs, with a twist. We have broken it down and looked at points scores by each brand, in 3 different gear categories, sticks, gloves and skates for each team. In a very impressive 6-for-6 sweep, Bauer took home the title, accounting for the most points on both the Bruins and Blackhawks in all three categories.

Sticks: Not surprisingly considering their high number of players using their sticks, Bauer took home the most points on both teams. Coming in second was Reebok on the Bruins and CCM on the Hawks.

Gloves: Again Bauer came away with the win in both locker rooms, running away with the win on the Bruins, more than tripling the points produced by players wearing 2nd place Reebok. For the Hawks on the other hand, Bauer won, but by a much smaller margin, only putting up 13 more points than Reebok who again came in 2nd place, and Warrior in a close 3rd place at 24 points produced.

Skates: In an absolute landslide, Bauer skate users put home 120 points for the Bruins or about 86% of all their team’s points. CCM and Reebok came in 2nd and 3rd respectively. The Blackhawks saw Bauer users score the lion’s share of points as well, showing up on the score sheet 114 times. CCM coming in 2nd at 43 points and Reebok in 3rd with 10 points.

Check out the results below or download the bigger version right here.


Western Conference Finals – The Pure Hockey Equipment Breakdown

By Kyle Stevenson, Pure Hockey Marketing

 

Earlier this week we went over the gear battle between the Bruins and the Penguins in the Eastern conference final. Your feedback was awesome, so we were inspired to head over to the Western Conference to match-up the Kings and Blackhawks. We could give you our thoughts on the actual games, but for that you’re way better  off heading to some actual hockey experts – we’ll stick to what we know, which is hockey equipment.

We took a look at some major categories (gloves, sticks, skates, helmets and goalie gear) to see what all the players are wearing. Just like in the East, Bauer Hockey pretty much dominates the landscape, again coming in with 47% of the total gear worn by both teams. CCM/Reebok comes in a close second with 38%, split evenly at 19% per brand. Easton fell behind, carrying only 9% of the total gear in the Western Conference Final. Rounding out the rest was Warrior Hockey with 6%, while Winnwell and Graf represented 1% each.

Sticks: CCM took their first team lead in a category, tying Bauer hockey, who has Patrick Kane using the new APX2, as the leading stick used by the Chicago Blackhawks, with 26% per brand. That’s what happens when you release a stick as hot as the RBZ has been this season. Bauer dominated the Kings roster however, capturing 42% of the team and nearly doubling the total put up by 2nd place Easton at 23%. Reebok finished as the middle manufacturer on both teams, managing high teen percentages on each. Warrior Hockey came in last on both teams, their Covert DT1 being slightly more popular with the Hawks. Worth noting is the spread of stick makers on either team, the Kings with a leader of 42% and last place at 4%. The Blackhawks had the same leader with Bauer, but at only 26%, with Warrior carrying the smallest share – but not terrible – behind at 13%.

Gloves: Bauer takes a dominant lead in the Kings locker room with 58%, more than tripling 2nd place Reebok at 19%. For the Hawks however, Bauer came in 3rd with 22% even with Jonathan Toews rocking the new Supreme TotalOne NXG gloves. Coming in first was Reebok at 30%, followed by Warrior with 26%. Unfortunately for CCM and Easton, they came in 4th and 5th respectively, on both teams with under 15%.

Skates: Not surprisingly, Bauer with their three top model skates – the Vapor APX2, Supreme TotalOne NXG and the Nexus 1000 – came out way ahead. Bauer came away with a staggering 85% of the Kings in their boots, and 65% of the Blackhawks. Reebok came in second on both sides of the ice, with 8% of the Kings, and 17% of the Hawks. On the Hawks side, CCM matched its sibling Reebok and the 20K skate at 17%, while only managing one Kings player wearing skates. Graf also made an appearance, with one Kings player donning the distinctive neon yellow. Easton and their new Mako skate will not be making any appearances in the Western Conference Finals this season, even though they have some great technology to offer.

Helmets: Buckets was a very interesting category in the WCF. In the Kings room, Bauer represents half of the lids with CCM and Reebok tying for second, capturing 23% each. This is undoubtedly due to the popularity, comfort and protection of the Re-Akt and the IMS 9.0. On the other side of it, 48% of the Blackhawks are wearing CCM. The CCM V10 and V08 have one of the best looking shell designs on the market, a big selling point for NHL Pros. Reebok has 17% of the Blackhawks between their 11K and 7K helmets. Easton came in 4th with both teams, protecting 9% of the Hawks heads, and one single King. Warrior had one player on the Hawks and, ironically, zero actual Kings wearing their Krown 360 Helmet (cue the drum — ba-dum-bum…tshh). Get it? Kings? Krown?

Goalies: On the Kings side, starter Jonathon Quick wearing Vaughn can only boost them into second place with 25% behind Back-up Jonathon Bernier’s full CCM set-up putting them at 38%. In a tie at the bottom with 13% each came Warrior, Bauer and Reebok. In the Hawks crease, Reebok dominates with 75%, blowing away the other two brands. Brian’s makes their only appearance in either conference, Ray Emery’s full set up giving them a respectable 17% showing. Warrior is the only other brand represented between the Hawks pipes with 8% of the total gear.

How we compiled this: We grabbed the rosters from each team’s respective websites and then we went hunting for recent pictures. Most of the images we compiled this data from are pictures from the last week or so. If it was a player who hasn’t seen playoff action, we grabbed a picture from their last NHL game or AHL game if they haven’t seen any NHL action yet (reserve callups, for example). It was a good excercise and very interesting!

You can download the full size graphic right here and see it in a much larger, clearer size. Study it and share it all you want! We’d love to hear your thoughts. What surprised you? What didn’t? What SHOULD players be wearing?