Trusting A Retailer

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A Young Goalie Getting Fit For New Gear In Our Braintree, MA Location

As the largest hockey retailer in the U.S.A., sometimes it’s hard to post our opinions on events or trends as they relate to the hockey products and hockey brands we sell. If we say something very good about a product or brand, you may just believe that’s us practicing good ‘ol hucksterism and that we’re only trying to sell, sell, sell. That’s just not always the case.

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If The NHL Season Ended Today…

2014 Stanley Cup Predictions

Just like any hockey fan, when we at Pure Hockey realize that March is winding down and April is right around the corner, there is only one thing on our mind. Not college basketball and March Madness. Playoff hockey. Another thing hockey fans like? Being right. So, once we have a general idea of how the playoff picture is going to look, ideas start brewing of how it could all shake out. That brings us here. All teams have under a dozen games to go. Of course we could probably wait another week or two, but what’s the fun in that? So here it is. If the season ended today, how would a March Madness-style, one-loss elimination tournament go?

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15 Things Every Beer League Player Wants

Beer League Hockey We’re all competitors and still want to win every game, but a little while ways down the road, after trading in the ‘competitive’ skates for their beer league counterparts, priorities begin to shift a bit.

1. The opponents’ average age to be the same or higher than your team’s.

Beer League Hockey Wants We worked all day, we don’t work out nearly as much and bluntly, we’re mostly out of game shape. We’re here for some time with the boys and aren’t looking to chase around a bunch of 20 year-olds home for summer break.

2. Wives and girlfriends to instinctively understand that no matter if game time is 7:00pm or 10:40pm, we’ll be at the rink until 1:00am.

Beer League Hockey WantsWe love you, we truly do, but yes this is in fact way more enjoyable than cuddling on the couch and watching the bachelor with you. Please don’t make us answer that question, because you wont like the response. Whether we won a nail-biter or lost by 20, there will be more beers waiting in the locker room than Oktoberfest and yes, we will be here until we finish them. CONTINUE READING ARTICLE


Don’t Call It A Comeback

I have this distinct memory of youth hockey. I must have been 11 or 12 years old, so this was pee-wee level and I was playing for a select-travel team out of Central Massachusetts. It was a Sunday afternoon and the year was…….well, nevermind. Let’s just say it started with a 19, ok?

I can’t remember who we were playing, but I do remember lining up to take a face-off about halfway through the game and looking up at the clock. We were down 7-1. Now, I don’t believe myself to be a cocky person in general, but I knew deep down that we may have deserved to be losing the game, but we didn’t deserve to be losing by that margin.

I went in to get ready to take the draw and a few seconds later the referee came to the face-off circle. I looked up at him and he looked at me, likely feeling sorry for what seemed like a game that was going nowhere. I decided to make my statement right there, so I did.

“We’re going to win this game.” I said. That was it.

The referee looked at me and laughed a little bit. It’s likely he had seen it all already and was just trying to get through another day with the whistle at the rink.

“I’m serious,” I said, “we’re going to win.” He dropped the puck.

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Not actual picture of me telling the ref. Sadly.

I don’t remember much about the last half of the game, but I do remember lining up towards the end of the game after we had scored to make it 9-8 in our favor. The referee looked at me again, this time in slight disbelief and said “you called it, kid. I never thought that would happen.”

I don’t even remember how many I got or how it happened. But I remember we won 9-8 and the elation of winning a game like that, of working together as a team to overcome what seemed like a mountain-and-a-half to climb. I’m sure we had other comebacks in those years, but this is one I will never forget.

That is one of the beauties of hockey or any team sport, for that matter. For every dumb locker prank, funny joke or horrendous day at the rink, there’s ten more moments that teach you about character, teamwork and the rewards of working hard.

You don’t get that same feeling in men’s league, but it lingers there sometimes. It definitely carried with me through college and on through my professional life. You can rarely do it alone. We overcome all kinds of obstacles working here (or anywhere) and the same themes repeat themselves over and over again – it’s takes a team.

Hey, we’d love to hear stories about YOUR biggest comeback! Leave your story in our comments section!

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OK, here we are before every day starts at the office. Or not.