Pure Hockey Commercials Part IV

March 27, 2012 0

Our last post provided some insight into how we, um, “casted” the commercials and included interviews with the “actors,” who actually turned out to be GREAT actors even though they weren’t actually actors.

Pure Hockey TV Commercials Part III

January 17, 2012 0

Well, when we left you last, we told you all about how the script got written, working with a production company and the day we shot the first commercial with the Devils David Clarkson. I […]

Pure Hockey TV Commercials Part II

December 22, 2011 0

OK, so when we last left you, we expanded our marketing budget, got some ideas down on paper for some TV spots and went ahead and secured David Clarkson of the New Jersey Devils and Brad […]

Pure Hockey TV Commercials Part I

December 21, 2011 0

I can tell you without hesitation that when my boss, our CEO, walked into my office one day last March and expanded our marketing budget for 2011, I didn’t push back or ask for more. Don’t […]