Warrior Hockey Markdowns – Sticks, Gloves, Blades, Pants

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The Pure Hockey Stick Challenge

Pure-Hockey-Stick-Challenge

More than anything, we are hockey players too. If you’ve ever shopped in one of our stores or on our website, we know it can be pretty overwhelming to see the myriad options for hockey sticks. Even we will admit it’s kind of ridiculous sometimes. Even the sticks at the elite level (let’s call it $230 or above), there’s 10-12 different options between brands. How the heck do you make sense of it all?

Looking for the results? Check it out: Stick Challenge Scoreboard

Oh, you could read all the marketing material that the vendors produce. Sometimes it all sounds the same, though, doesn’t it? I mean, how many times have you heard that THIS is the stick that will increase your velocity? Or make your stickhandling somehow improve magically? Does Patrick Kane’s fancy stickhandling give you ANY sense of how that stick feels in your own hands? Does Claude Giroux’s ability to shoot pucks into a bucket give you a better sense of your own accuracy? Does Pavel Datsyuk’s ridiculous puck control ability convince you that Reebok is just the stick for you? We’d argue no. No way.

Technical specs and product descriptions are certainly a piece of the puzzle, but really what matters is this: how does the stick feel in your hands? Does the puck go where you want it to go when you shoot it? Does it flex the way you’d like it to? Those are really and truly what should influence your buying decisions. Not pretty pictures or viral videos.

With that in mind, we got it into our heads a while back that we should ask the vendors (Bauer, Reebok, CCM, Easton, Warrior and Sher-Wood) to send us some of their elite sticks – with no markings whatsoever. We were a little nervous to ask because we knew the first question they would ask — WHY. Sure enough, almost all of them asked it. The only two who didn’t ask us why was Warrior and Sher-Wood – they sent us blacked-out sticks right away, no questions asked. Pat on the back for them!

Bauer and Easton asked why and we told them our plan. They immediately sent us the sticks. Much appreciated.

CCM/Reebok declined,. Now, to be fair, we can’t really black out a Ribcor because of the ribs on the shaft – anyone is going to look at those and know its a Ribcor. We would have liked a 20K, but Reebok declined. Since they are the same company as CCM, we were also told not to expect any blacked-out RBZ’s either. No real reason given. Easton – same thing.

But we really wanted blacked out Easton and CCM sticks, no real stick test can occur without those two heavyweights involved. So we went to the local hardware store and purchased some matte black spray paint and just spray painted them. We weighed both sticks prior to and after painting and surprisingly there was no difference in weight. Voila! We had our five latest, elite level sticks, all blacked out. The list:

Bauer APX2
Warrior DT1-LT
CCM RBZ Stage2
Sher-Wood EK15
Easton V9

Note: we had to eliminate the V9E due to the elliptical shaft – again, too easy to spot the difference there and we wanted this to be as anonymous as possible.

Armed with 5 sticks of relatively equal specs – flexes in the mid-80s, all roughly the same as the most popular curve (Kane) and cut to the same height, we set out to do some TRUE testing. In our initial set of sessions, we grabbed five players from Southern New Hampshire University’s men’s team and two of our store managers (Danvers MA and Nashua NH). In our second set of sessions, we gave the sticks to the Boston Junior Bruins. We interviewed each player before each session and asked them what stick they currently use and why – then we sent them on the ice with their blacked-out beauties for some shooting. Afterward, we interviewed them again about which one they liked the best.

This is the Pure Hockey Stick Challenge. We hope you enjoy it. We sure did. We’ll be releasing a series of videos in the coming weeks and months detailing each player, their session and their choices.

Then we’ll really see which stick(s) resonate with players.

We hope you enjoy it! Here’s video #1, with Nashua NH store manager Rick Stuart.


Composite Hockey Stick Weigh-In – Fall 2013

So it’s that time again, a bunch of fancy new composite hockey sticks have been released, so it’s time to weigh-in. Another weigh-in, another clean sweep for Bauer, says a lot about their composite technology. All sticks weighed were 85 flex, and P92/E3 pattern or the equivalent.

And the lightest stick this fall is…..

1)   Bauer Vapor APX2                                   419 Grams

2)   Bauer Nexus 1000LE                                   420 g

3)   Bauer Supreme TotalOne NXG                  424 g

4)   Reebok Ribcor                                              426 g

5)   CCM RBZ Stage 2                                         429 g

6)   Easton V9                                                      432 g

7)   Sherwood T100                                             441 g

8)   Easton V9E                                                   442 g

9)   Warrior Covert DT1 LT                              467 g

10) Sherwood 5030                                           641 g

Just for fun, we weighed a Sherwood 5030, one of the more popular wood sticks ever. The 5030 weighed in at 641 g. Almost 200 g heavier than the heaviest stick on the list for this weigh in. That’s almost a HALF POUND!!!

So at the end of the day, Bauer is still champ, taking the win, place and show for this weigh in, but Reebok and CCM kept it extremely close and had an excellent showing themselves. Another surprising stat was the two Easton models being 10 grams different.  The Warrior Covert DT1 LT came in last, significantly heavier than the rest, but keep in mind that Warrior sticks are built about 3-4” taller than most other brands.


Hockey Glove Weigh-In

By Kyle Stevenson, Pure Hockey Marketing

There are few pieces of gear more important than a players’ hockey gloves. Having a comfortable, lightweight, protective glove is vital to feeling confident going into a game. While this test can’t address a glove’s comfort or protection level, it will certainly help out with the weight discussion.
Our Glove Weigh-in…..
                                                                             Single Glove (Grams)            Pair (Grams)
Warrior Bully                                                                 269                                          538
Warrior Luxe                                                                 273                                          546
Easton RS                                                                    278                                          556
Easton EQ50                                                               281                                          562
Easton PH E-Pro                                                        285                                           570
CCM U+ CL                                                                 296                                           592
Bauer Vapor APX                                                        297                                           594
Bauer 4 Roll                                                                305                                           610
Warrior Franchise                                                      307                                           614
Bauer TotalOne                                                          319                                           638
Bauer Vapor APX Pro                                                326                                           652
Eagle PPF                                                                   337                                           674
The results: A bit surprising to me that the lightest Bauer glove was the 7th lightest in the group, but again you have to take the weight and the protection into consideration. In many cases, a glove with more padding and more protection is going to be slightly heavier. Not every player wants or needs that much protection so sometimes the sacrifice is worth it.
Good Showing for Warrior, too, finishing with the top 2 lightest gloves, and also for Easton with the next 3 lightest.  All Gloves weighed were 14” inch retail models.
Let us know what you think @PureHockey and on Facebook.