The Pure Hockey Stick Challenge

Pure-Hockey-Stick-Challenge

More than anything, we are hockey players too. If you’ve ever shopped in one of our stores or on our website, we know it can be pretty overwhelming to see the myriad options for hockey sticks. Even we will admit it’s kind of ridiculous sometimes. Even the sticks at the elite level (let’s call it $230 or above), there’s 10-12 different options between brands. How the heck do you make sense of it all?

Looking for the results? Check it out: Stick Challenge Scoreboard

Oh, you could read all the marketing material that the vendors produce. Sometimes it all sounds the same, though, doesn’t it? I mean, how many times have you heard that THIS is the stick that will increase your velocity? Or make your stickhandling somehow improve magically? Does Patrick Kane’s fancy stickhandling give you ANY sense of how that stick feels in your own hands? Does Claude Giroux’s ability to shoot pucks into a bucket give you a better sense of your own accuracy? Does Pavel Datsyuk’s ridiculous puck control ability convince you that Reebok is just the stick for you? We’d argue no. No way.

Technical specs and product descriptions are certainly a piece of the puzzle, but really what matters is this: how does the stick feel in your hands? Does the puck go where you want it to go when you shoot it? Does it flex the way you’d like it to? Those are really and truly what should influence your buying decisions. Not pretty pictures or viral videos.

With that in mind, we got it into our heads a while back that we should ask the vendors (Bauer, Reebok, CCM, Easton, Warrior and Sher-Wood) to send us some of their elite sticks – with no markings whatsoever. We were a little nervous to ask because we knew the first question they would ask — WHY. Sure enough, almost all of them asked it. The only two who didn’t ask us why was Warrior and Sher-Wood – they sent us blacked-out sticks right away, no questions asked. Pat on the back for them!

Bauer and Easton asked why and we told them our plan. They immediately sent us the sticks. Much appreciated.

CCM/Reebok declined,. Now, to be fair, we can’t really black out a Ribcor because of the ribs on the shaft – anyone is going to look at those and know its a Ribcor. We would have liked a 20K, but Reebok declined. Since they are the same company as CCM, we were also told not to expect any blacked-out RBZ’s either. No real reason given. Easton – same thing.

But we really wanted blacked out Easton and CCM sticks, no real stick test can occur without those two heavyweights involved. So we went to the local hardware store and purchased some matte black spray paint and just spray painted them. We weighed both sticks prior to and after painting and surprisingly there was no difference in weight. Voila! We had our five latest, elite level sticks, all blacked out. The list:

Bauer APX2
Warrior DT1-LT
CCM RBZ Stage2
Sher-Wood EK15
Easton V9

Note: we had to eliminate the V9E due to the elliptical shaft – again, too easy to spot the difference there and we wanted this to be as anonymous as possible.

Armed with 5 sticks of relatively equal specs – flexes in the mid-80s, all roughly the same as the most popular curve (Kane) and cut to the same height, we set out to do some TRUE testing. In our initial set of sessions, we grabbed five players from Southern New Hampshire University’s men’s team and two of our store managers (Danvers MA and Nashua NH). In our second set of sessions, we gave the sticks to the Boston Junior Bruins. We interviewed each player before each session and asked them what stick they currently use and why – then we sent them on the ice with their blacked-out beauties for some shooting. Afterward, we interviewed them again about which one they liked the best.

This is the Pure Hockey Stick Challenge. We hope you enjoy it. We sure did. We’ll be releasing a series of videos in the coming weeks and months detailing each player, their session and their choices.

Then we’ll really see which stick(s) resonate with players.

We hope you enjoy it! Here’s video #1, with Nashua NH store manager Rick Stuart.


Composite Hockey Stick Weigh-In – Fall 2013

So it’s that time again, a bunch of fancy new composite hockey sticks have been released, so it’s time to weigh-in. Another weigh-in, another clean sweep for Bauer, says a lot about their composite technology. All sticks weighed were 85 flex, and P92/E3 pattern or the equivalent.

And the lightest stick this fall is…..

1)   Bauer Vapor APX2                                   419 Grams

2)   Bauer Nexus 1000LE                                   420 g

3)   Bauer Supreme TotalOne NXG                  424 g

4)   Reebok Ribcor                                              426 g

5)   CCM RBZ Stage 2                                         429 g

6)   Easton V9                                                      432 g

7)   Sherwood T100                                             441 g

8)   Easton V9E                                                   442 g

9)   Warrior Covert DT1 LT                              467 g

10) Sherwood 5030                                           641 g

Just for fun, we weighed a Sherwood 5030, one of the more popular wood sticks ever. The 5030 weighed in at 641 g. Almost 200 g heavier than the heaviest stick on the list for this weigh in. That’s almost a HALF POUND!!!

So at the end of the day, Bauer is still champ, taking the win, place and show for this weigh in, but Reebok and CCM kept it extremely close and had an excellent showing themselves. Another surprising stat was the two Easton models being 10 grams different.  The Warrior Covert DT1 LT came in last, significantly heavier than the rest, but keep in mind that Warrior sticks are built about 3-4” taller than most other brands.


Composite Hockey Stick Weigh-In

Stick Weigh In

By Kyle Stevenson, Pure Hockey Marketing

Over the course of the past few years, the battle to produce the lightest composite stick has raged on between all the major hockey manufacturers. During this time, companies have all looked for ways to tip the scales – pun intended – in favor of their own sticks. So how is it possible that all the manufacturers produce graphs, pie charts and lists that their sticks are undeniably THE lightest on the market? Somebody is right. Right?

Well, in light of that,  we decided to have our own little weigh-in with some of the top model sticks, using a Dymo Digital Scale. In all, we took 9 top-end sticks, all in the same 85 flex and all in a comparable blade pattern. The attempt was to give our customers an even and fair basis for stick weights. Let me note that stick weights should not, by any means, be your only criteria for choosing a stick. But we DO think this will be helpful piece of info for you.
So without further ado, here are the results, from lightest to heaviest:
7.Easton Mako 464 g

Click here to see our entire selection of composite sticks.

 

So as no real surprise, the Bauer Vapor APX came in at the top spot as the lightest stick, with the new Nexus 1000 just 1g heavier. Now, just to ease your mind, the difference between #9 at 474 grams and #1 at 420 grams shouldn’t really alarm anyone here – in my opinion, only the most discerning could probably pick up a stick and really feel the difference in weight. Still, it’s fun and interesting to do these exercises from time-to-time and a lot of people ask us about stick weights, so we think this is helpful.

 

My biggest surprise was the Sherwood Nexon 12, coming in 3rd – and only four grams heavier than the APX! With a price tag of only $189.99, the Nexon 12 is a great, light stick for the money. I wonder if Sher-Wood was mad when Bauer launched Nexus, given Sher-Wood has had the Nexon sticks out for a good while now? Hmmmm.