CCM FitLite Helmet Preview

Marian Hossa wearing the brand new CCM Fitlite

Marian Hossa wearing the brand new CCM Fitlite

The New CCM Fitlite Helmet

It had been a while since CCM had really made a big splash in the helmet world. Well, in the last couple years it has become evident that they weren’t just sitting around ignoring helmets. With the launch of the Resistance helmet last spring, CCM reasserted that they belong among the top helmet makers in the game. This year they are looking to push that to the next level with the CCM FitLite.

CONTINUE READING ARTICLE


10 Types of Men’s League Players

It Takes All Sorts of Characters To Make Up A Championship Beer League Squad...

It Takes All Sorts of Characters To Make Up A Championship Beer League Squad…

A men’s hockey league is a special type of community. It is a place where hockey players of all walks of life come to meet up and fulfill their need for companionship and competition. This isn’t an overwhelmingly large community though, with rinks tending to be few and far between in some areas. This leaves players to form mixed leagues of various skill levels, ages, personalities, and even genders.  The variety of players you will find from locker room to locker room is…vast…to say the least. Even the reasons for playing vary from player to player. You should be able to read this and pick out what kind of men’s leaguer you are. You should even be able to put some teammates’ faces to each of these personalities.

CONTINUE READING ARTICLE


5 Ways To Get Noticed By College Hockey Recruiters

Want To get the attention of top college hockey coaches?

Want to get the attention of the top college hockey coaches like Jerry York? Use these tips…

Getting The Attention of College Hockey Recruiters: 5 Tips

According to NCAA regulations, college coaches are permitted to begin speaking with and recruiting young hockey players only after January 1 of their 10th-grade year. However, while coaches aren’t permitted to initiate contact with players until then – and aren’t allowed to speak about players publicly until after they’ve signed their Letter of Intent – hockey players are allowed to speak to coaches prior to the aforementioned timeframe, just so long as they are the ones that have initiated contact.

With that being said, just what can a young hockey player do to get the attention of recruiters – both on and off the ice – if college hockey is the path they want to take? Here’s a look:

CONTINUE READING ARTICLE


Bauer Retail Stores

Yesterday, Bauer announced that they would open hockey retail stores across the U.S. and Canada. They will begin with two Bauer retail stores (located in Minneapolis, MN and Burlington, MA) and eventually have up to eight stores in North America. This is the first hockey equipment manufacturer to go direct-to-consumer with physical retail stores. It is undoubtedly a game-changer.

With a large Pure Hockey store also located in Burlington, MA, we are certainly getting a lot of questions about this and the story is generating a lot of chatter in social media and on the forums. Our intent is always to be as open as possible with our customers, so we thought we’d put down some thoughts here about it and share them with you.

This does not come as any major surprise to us. We’ve been talking internally here about this happening for quite some time and it was never IF, it was always WHEN. You can be sure that while we are not overly enthusiastic with the Massachusetts location that Bauer has chosen, this is the U.S.A. This is capitalism. It’s a free market. Bauer is a public company who is always under the gun to grow revenue streams and show gains each and every quarter. That is what it’s all about for Bauer now. If Bauer thinks it makes sense for their business, then so be it.

managing-chaos

We’re on the left.

There are no sirens going off, no panic or bedlam in our offices. We have very good competition in almost every market we are in. That will continue – and likely only get tougher. To coin the most overused phrase of all time, it is what it is. The direct to consumer approach is happening in many other retail sectors (hello, Apple) and it will continue to happen.

That said, we will continue to do what we do – offer a wide range of products, continue to open new stores in new convenient locations and most importantly, go 150% out of our way to serve our customers, unbeholden to shareholders.

So welcome to retail, Bauer. This s*&t ain’t easy!

In a letter yesterday to their retail partners who have supported them, Bauer said all the right things, as most companies do when announcing major initiatives that could impact companies who have long supported them. For example, this

“For both our retail partners and consumers, our retail experiences will serve as living representations of the BAUER brand.  We can now fully showcase at retail our technological advancements, as well as how BAUER products work together.  As a result, we will equip hockey players with in-depth product knowledge so they can confidently purchase BAUER wherever they shop.  A more informed and inspired consumer will benefit our retail partners and ultimately the athletes on the ice.”

….and this:

“Historically, the introduction of manufacturer-owned retail in other industries has supported premium pricing and brand positioning, and local retailers’ profitability has increased as a result.  Similarly, we expect the BAUER brand experiences, with their premium service, development of new customers, lack of close-out product, and first class showcasing of the BAUER brand, to create more demand for BAUER product, incentivize trading up by consumers and bolster a premium brand experience. It is our expectation that our retailers will share in this healthier and more profitable market for BAUER products.”

While actions always speak louder than words, credit to Bauer for the approach on paper.

That said, let’s be honest – this changes the relationship between Bauer and not just Pure Hockey, but between Bauer and ALL of the retailers who have put Bauer in the position they are today. How all that turns out remains to be seen and should be very interesting.

What do you think? Leave a comment!

i_love_co_opetition_hat-r52f03fae11954b5eabd68688848f0e77_v9wfy_8byvr_324