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Creating The Ideal Composite Stick
Every day it seems to be getting more difficult to find the perfect composite stick. With so many colors, patterns, features and new technologies to choose from, the process can get confusing quickly. Some questions we found customers asking us were “How do I know what features are important to me?” and “Which stick is going to help me improve my game?” as well as “What am I really getting in exchange for putting down all this cash?”.
We reviewed these questions as a team, and one day this past summer we sat down and attempted to cut through the bologna by creating a stick that had apparent and obvious answers to those questions. We determined that there were three crucial components which contribute to a quality composite hockey stick; weight, durability and puck control/feel. Now that we had these crucial components down, it was time to design something that satisfied each appropriately.